Participation is easy! Simply schedule your open house as you normally would (entered into MLS) and we will promote the event using our electronic and print media resources. This will help drive traffic to our site and your listings! Your open house will appear as part of the searches available on PaintTheTownCabernet.com.
Given the number of marketing pieces that have been put in place, we thought it would be helpful to send you a summary of all of the activities.
EMarketing
Use the Paint the Town Cabernet eCards, available in Marketing REsource, so you can reach out to your sphere and further spread the news about Berkshire Hathaway HomeServices KoenigRubloff Realty Group’s Paint the Town Cabernet Open House Blitz! To use the eCards, simply visit the Marketing REsource system through BHHS REsource and search for the word “paint” in the search bar.
KoenigRubloff.com
Encourage everyone you can to visit PaintTheTownCabernet.com where they can view all listings open this weekend. This page contains convenient one button open house searches. KoenigRubloff.com has a drop-down under the top navigation “Search Homes” link dedicated to Paint the Town Cabernet. KoenigRubloff.com also has a module on the home page just below the fold that links to PaintTheTownCabernet.com.
ChicagoTribune.com Digital Advertising
Consumers visiting the ChicagoTribune.com Real Estate section will be exposed to our Paint the Town Cabernet digital cube ad which will take them directly to PaintTheTownCabernet.com.
Print Advertising
This week's ads will feature Paint The Town Cabernet branding.You will see our print ad branding sections modified to feature the Paint the Town Cabernet artwork. In addition, the inventory ad space will be populated with listings holding open houses. We will promote the event on all social media portals and we even modified our own Open House Hotsheets for this weekend to take on the event branding.
Media Coverage
A number of media outlets have featured our open house blitz.
Chicago Tribune - click here
Daily Herald - click here
Splash - click here
Chicago Agent Magazine - click here
Spread the word on social media #PaintTheTownCabernet and with our dedicated URL – PaintTheTownCabernet.com, where consumers can jump directly to an open house search by area.
