Prudential Rubloff is the first Zillow zPro Broker Partner in the Chicago area and is among the first 15 broker partners in the country. The select real estate brokerages are participating in the beta version of zPro for Brokers. ZPro is dynamic new program that will improve listing accuracy, provide better reporting, include a powerful contact follow-up system and increase the visibility of listing agents. Prudential Rubloff’s direct feed to Zillow ensures that all listing information is accurate and, as the listing agent, your name appears first within the “Contact a buyer’s agent” section to the right of your listing. Prior to zPro, listing agent names and brokerage information was only available below the fold at the bottom of the property detail page. Companies that are not currently participating in zPro will continue to have broker information below the fold. We consider this to be a substantial benefit to agents allowing consumers the opportunity to contact the listing agent.
Zillow is currently in the process of implementing zPro beta for the initial 15 broker partners.