Prudential Financial today will introduce a national marketing campaign that will encourage consumers to share with us their toughest challenges. The campaign is called “Bring Your Challenges,” and will be launched with significant fanfare through Internet, TV, print, radio, billboard and other media.
Advertising will focus on raising awareness, creating emotional engagement and conveying Brand essence. The campaign’s overall theme centers on inspiring confidence in meeting challenges through industry leadership and by delivering on promises.
PRERS Marketing, working in conjunction with Prudential’s Advertising Agency, has developed a wide array of resources that will help affiliates to leverage the campaign in their local markets, including advertisements, television spots, radio scripts, eCards, Media Center presentations and more. All resources can be accessed through PREA Center under the “Bring Your Challenges” button located under "Marketing".
To visit the Prudential Bring Your Challenges website, please click here.